Kissan has been in India for quite sometime and most of us
have grown up on Kissan ketchup and jams. Biggest benefit of the new packaging
is the freshness that it introduces to the brand. White brings in purity and
freshness. Source visuals reinforce the farm fresh story. It builds on the
brands claim of bringing fresh products to the customer. Mascot helps in
connecting the brand with the consumers in a jovial manner and serves as a visual
hook. Romance the raw material such that it supplements the pure and freshness
claim. In all it helps in reducing the brand age and communicates health to the
customer and has appeal for the consumers.
Disclaimer: Views expressed are solely from the
context of building a repository of packaging designs across the World. It is
not intended to be a feedback towards shopper decision making nor intended to
harm the reputation of the brand. Trademarks are owned by the respective
companies and the images are from Google Images.
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