What I like about this re-launch is that without disturbing
the existing pack layout the design agency has managed to bring in the consumption cues and health benefits upfront. In the New Pack, Mascot Coco is
interacting with Chocos, milk, etc., this cues moment of consumption.
Sub-consciously it’s a magnet for the consumer.
Also, the bowl emerges from a chocolate swirl keeps the consumer happy (i.e., the kid) while the health benefits on the top panel keeps our customer assured of the health benefits. Messaging has been tightly integrated with the bowl and the top panel. In all, it’s a good packaging change with an enhance drool effect, more consumption cues and upfront health benefits.
Also, the bowl emerges from a chocolate swirl keeps the consumer happy (i.e., the kid) while the health benefits on the top panel keeps our customer assured of the health benefits. Messaging has been tightly integrated with the bowl and the top panel. In all, it’s a good packaging change with an enhance drool effect, more consumption cues and upfront health benefits.
Please feel free to share your views on this re-launch.
Disclaimer: Views expressed are solely from the
context of building a repository of packaging designs across the World. It is
not intended to be a feedback towards shopper decision making. Trademarks are owned
by the respective companies and the images are from Google Images.
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