Kissan Ketchup Packaging Relaunch in India – Learning’s

Kissan has been in India for quite sometime and most of us have grown up on Kissan ketchup and jams. Biggest benefit of the new packaging is the freshness that it introduces to the brand. White brings in purity and freshness. Source visuals reinforce the farm fresh story. It builds on the brands claim of bringing fresh products to the customer. Mascot helps in connecting the brand with the consumers in a jovial manner and serves as a visual hook. Romance the raw material such that it supplements the pure and freshness claim. In all it helps in reducing the brand age and communicates health to the customer and has appeal for the consumers.

Disclaimer: Views expressed are solely from the context of building a repository of packaging designs across the World. It is not intended to be a feedback towards shopper decision making nor intended to harm the reputation of the brand. Trademarks are owned by the respective companies and the images are from Google Images.

Kelloggs Packaging Relaunch in India

What I like about this re-launch is that without disturbing the existing pack layout the design agency has managed to bring in the consumption cues and health benefits upfront. In the New Pack, Mascot Coco is interacting with Chocos, milk, etc., this cues moment of consumption. Sub-consciously it’s a magnet for the consumer. 

Also, the bowl emerges from a chocolate swirl keeps the consumer happy (i.e., the kid) while the health benefits on the top panel keeps our customer assured of the health benefits. Messaging has been tightly integrated with the bowl and the top panel. In all, it’s a good packaging change with an enhance drool effect, more consumption cues and upfront health benefits.

Please feel free to share your views on this re-launch. 

Disclaimer: Views expressed are solely from the context of building a repository of packaging designs across the World. It is not intended to be a feedback towards shopper decision making. Trademarks are owned by the respective companies and the images are from Google Images.