Lassi is a local refreshment drink in Northern India,
having its influence in most parts of India. Generally, lassi is poured in from
a larger container to big glasses and served to consumers. Semiotically, a
glass container and the pouring lassi shot has connect with the local way of
consuming lassi. Interesting part is the message i.e., Nutri 4+ has been
clubbed with the product to reinforce the health quotient to the younger TG who
is more health conscious. Branding of Lassi and Masala may not stand out because
of a blue background and is not eye catching. Masala visual in the product shot
reinforces the local way of making a masala lassi.
Disclaimer: Views expressed are solely from the
context of building a repository of packaging designs across the World. It is
not intended to be a feedback towards shopper decision making nor intended to
harm the reputation of the brand. Trademarks are owned by the respective
companies and the images are from Google Images.
